New forms of content-related creativity and AI | ICCI and Turin University

On Friday 17th January 2025, Sarah Vercellone – Partner of Pavesio e Associati with Negri-Clementi – held a workshop on “New forms of content-related creativity (audio, video, streaming, social media, influencer…) and AI” with the participation of Federico Gnesutta from the New Technologies and Artificial Intelligence area of the editorial group GEDI, as part of the postgraduate course CUAP “The book businesses“.

The workshop concludes the postgraduate courses organized by the Italian Cultural Content Industry (ICCI) with the Valter Cantino Management Department of Turin University dedicated to the theme of the publishing chain in its variety and complexity, ranging from editing to logistics, from legal and financial issues to new technologies, illustrating the complex editorial process and the different figures working on it to train participants effectively, both theoretically and practically.

The initiative was promoted by the Chamber of Commerce of Turin and Ceipiemonte s.c.p.a.